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Putting up a new brand strategy to communicate the creative and very honest attitude of the subway system of Berlin, the BVG.
This campaign set the foundation of the very loved attitude the brand lives today and with thus giving space for award wining ideas that followed over the years making the brand be respected and most importantly accepted the way it is among the people of Berlin.
It sucks but without it, it sucks even more.
Role: Concept/Strategie
Agency: MamaPapaCola